Cocolife's Premium Income Hits P5.8 B in 2015

Financial Highlights 

In 2015, Premium Income or income exclusively from business operations registered robustly positive growth compared to the previous year and the other years prior to it. There was a slight contraction in Net Income primarily due to the Investment income component and this in turn, came about because of the prevailing volatility in the stock market. Expenses were efficiently administered, with the yearend estimates below or well within the budgeted provisions. 

Table 1: 2015 Performance Versus Previous Year's Level
 
(P in Millions)20152014Growth Rate
Premium Income 5,827.78 5,015.87 16.2 %
Investment Income 1,074.63 1,115.71 - 3.7%
Net Income 505.28 526.38 - 4.0%

 

Table 2: Four-Year Historical Performance
 
Income Targets2015201420132012Compounded Annual GR
Premium Income 5,827.78 5,015.87 4,633.06 3,270.51 15.8%
Investment Income 1,074.63 1,115.71 1,024.00 1,010.03 12.2%
Net Income 505.28 526.38 454.03 329.93 19.9%


Marketing Initiatives

  1. Group Marketing - Industry-wide reputation for highly customized packages and prompt claims processing with personalized servicing has put Group Marketing Division as the perennial number one Group Insurance and Micro-insurance provider in the entire industry. Comparative figures have placed the gap of the second-running company at half its production level. It continued to close big accounts like Pag-Ibig, PR Savings Bank, PSSLAI, other large corporations as well as SMEs. It has also continually expanded the Migrant Workers Insurance Program, now in tandem with UCPB Gen. In 2015 GMD's Total Premium was P2.07 billion, which is a growth of 23% compared to the previous year.
  2. Healthcare - Despite the continuing price war and cutthroat competition in its industry, Cocolife Healthcare ended the year with a strong 12% growth in Total Premiums. It continued to reinforce its direct business unit and actively tapped the agency network as a distribution arm. The unit's main draws are still its reputation for prompt payment, highly customized plans and 24/7 servicing, delivered through one of the industry's largest service provider networks.
  3. Individual Marketing - In 2015, IMD started to gradually shift its focus to marketing Variable Life, resulting in a growth spurt of the VL product line (66%). Also instituted were training modules directed more distinctly at the needs of sales managers and agents. An activation program for new agents was likewise initiated and foreign travel contests and drives were launched to boost recruitment and sales activities. This resulted in a healthy growth of 17%.
  4. Alternative Distribution Channels - ADC is an umbrella group comprised of Promo Sales, Bancassurance and Mass Marketing. In 2015, the combined new business brought in by the team again breached the billion mark, at P1.4B, which is an 18% growth over the previous year. 
  • Promo Sales - Promo operations have been put up in 26 major malls sites nationwide, bringing in an average of P37M a month in new business.
  • DepEd Teachers Insurance and Loan Program - The DepEd market overseen by the Mass Marketing unit, currently generates an average of P11M in premiums monthly, apart from the loan business of more than P2.6B extended to over 31 thousand teachers.

 

Table 3: 2015 Total Premiums by SBU Versus Previous Year's Level
 
(P in Millions)20152014Growth Rate
Group Marketing 2,075.85 1,682.72 23.36%
Healthcare 1,682.23 1,463.93 14.91%
Individual Marketing 693.51 624.2 11.10%
Alt. Dist. Channels 1,324.19 1,152.79 14.87%



Other Initiatives

  1. Finance - Comprehensive market monitoring, continual streamlining of procedures and realignment of organizational groupings were the key initiatives in maximizing investment opportunities and improving accounts management.
  2. Other Programs - Major backroom activities continually reinforced were the ISO Quality Management System, Business Conservation Program, IT systems and telecommunications upgrading.

Social responsibility initiatives have also been pursued, such as the Colors of Life Students Art contest, various medical missions, Red Cross blood donation, aid to typhoon-devastated areas and scholarships sponsored through the UCPB group Foundation. A recent major undertaking was the school rebuilding project, under DepEd's Adopt a School Program, in Bicol and Leyte.

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    Cocolife Marketing Planning personnel Mylen B. Anduyon and Babe Ruth P. Aluad spearheaded the activity together with Cocolife Baguio Branch Manager Cristina Luczon and Agents Dyna Dayawen and Lolita Bulosan with school officials from Happy Hollow Elementary School represented by Principal Gemma N. Lomboy.