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THE PRESIDENT'S CORNER

jose martin loon

CEO

Jose Martin Loon is the youngest President and CEO of Cocolife, the largest Filipino stock life insurance company in the Philippines. He was only 32 when he was elected by the Board of Directors to lead the Company. Under his leadership, Cocolife earned its highest income in its history, two years in a row, despite the challenges brought about by the pandemic.

He obtained his Master of Laws degree from Georgetown University, his Juris Doctor degree from the University of the Philippines College of Law, and his Bachelor of Arts degree from the Ateneo de Manila University.

In UP, he was a Member of the Order of Purple Feather, UP Law Honor Society, the UP University Student Council, and the Sigma Rho Fraternity.

He is a Professorial Lecturer in the UP College of Law and in the Master of Laws program of the San Beda University. He also taught International Security Studies and Politics and Governance at the Ateneo de Manila University.

In 2018, he was the youngest Member of the Consultative Committee to Review the 1987 Constitution, serving alongside a former Senate President and Supreme Court Justices.

He is also one of the Founding Partners of Yebra De Jesus Loon Law Offices.

As a lawyer, Martin has handled many cases – controversial, usual, benign – but stuck to his oath and diligently worked on the causes of his clients regardless of whoever they are. True to his words: “Every person deserves to be represented in the best possible way regardless of who he or she is. We lawyers cannot choose our clients, the same way that doctors cannot refuse to accept a patient who needs help. What’s important is we give it our best whichever side we take and do it the right way.”

In his life as a CEO, Martin shares that he “finds fulfillment in sharing with those I work with and for those I work for not just the material profits of the world, but rather, things money can never buy – honor, integrity, courage, excellence, peace – these are things that I try to instill in my organization and those I work with. We should dedicate our lives in the service of others.”

EXCELLENCE

ACHIEVEMENTS

  • Masters of Law degree (Georgetown University Law Center, USA)
  • Juris Doctor degree (University of the Philippines, College of Law)
  • Bachelor of Arts degree (Ateneo de Manila University)
  • Former Philippine Delegate in the Panel for Security and Diplomacy (Harvard University, Massachusetts)
  • Member of the Order of Purple Feather, UP Law Honor Society, the UP University Student Council and the Sigma Rho Fraternity
  • Youngest Member of the Consultative Committee to Review the 1987 Constitution
  • Founding Partner of Yebra De Jesus Loon Law Offices
  • Professorial Lecturer of International Security Studies and Politics and Governance (Ateneo de Manila University)
  • Professorial Lecturer in Insurance Law (UP College of Law)
  • Attendee on insurance courses on Agency Transformation in Shanghai, Insurance Risk in Japan, and Global Life Insurance in Taipei last 2019

Cocolife Journey

INNOVATING TOWARDS SUCCESS

Ushering  a new era for Cocolife, he is changing the business with more efficient systems, a revamped brand, and digitization efforts across all platforms. 

Cocolife is poised to thrive in the new decade, especially with the youngest CEO in the country’s top 500 at the helm.

Atty. Martin Loon is leading the digital transformation of the four-decade old stock company. He is changing the game, redefining the traditionalist insurance industry, and innovating towards success.

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