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THE PRESIDENT'S CORNER

martin loon

CEO

Martin Loon is the youngest President and CEO of Cocolife, the largest Filipino stock life insurance company in the Philippines. He was only 32 when he was elected by the Board of Directors to lead the Company. Under his leadership, Cocolife earned its highest income in its history, two years in a row, despite the challenges brought about by the pandemic.

He obtained his Master of Laws degree from Georgetown University, his Juris Doctor degree from the University of the Philippines College of Law, and his Bachelor of Arts degree from the Ateneo de Manila University.

In UP, he was a Member of the Order of Purple Feather, UP Law Honor Society, the UP University Student Council, and the Sigma Rho Fraternity.

He is a Professorial Lecturer in the UP College of Law and in the Master of Laws program of the San Beda University. He also taught International Security Studies and Politics and Governance at the Ateneo de Manila University.

In 2018, he was the youngest Member of the Consultative Committee to Review the 1987 Constitution, serving alongside a former Senate President and Supreme Court Justices.

He is also one of the Founding Partners of Yebra De Jesus Loon Law Offices.

As a lawyer, Martin has handled many cases – controversial, usual, benign – but stuck to his oath and diligently worked on the causes of his clients regardless of whoever they are. True to his words: “Every person deserves to be represented in the best possible way regardless of who he or she is. We lawyers cannot choose our clients, the same way that doctors cannot refuse to accept a patient who needs help. What’s important is we give it our best whichever side we take and do it the right way.”

In his life as a CEO, Martin shares that he “finds fulfillment in sharing with those I work with and for those I work for not just the material profits of the world, but rather, things money can never buy – honor, integrity, courage, excellence, peace – these are things that I try to instill in my organization and those I work with. We should dedicate our lives in the service of others.”

EXCELLENCE

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ACHIEVEMENTS

“In his first two years as President and CEO, Cocolife achieved its highest net income for two years in a row in its 42-year history. It also received for the first time in company history zero audit findings from its two ISO Audits for the years 2020 and 2021.

Under his leadership, Cocolife bagged its first international award ever as it was recognized as the Most Outstanding Life Insurance Company in the Philippines for 2021 and the Most Outstanding Healthcare Provider in the Philippines for 2021 by the International Business Magazine. Just a few months thereafter, Cocolife received its second international award as the Best Life Insurance Company Philippines for 2021 and Best Insurance Customer Service Provider by the Global Business Review Magazine.

Atty. Martin Loon was recognized as the Young CEO of the Year of the Philippines for 2021 by the Global Business Review Magazine. He was also named as an Awardee of the Circle of Excellence for the Category Young Leader of the Year by the Asia CEO Awards for 2021.”

Cocolife Journey

INNOVATING TOWARDS SUCCESS

Ushering  a new era for Cocolife, he is changing the business with more efficient systems, a revamped brand, and digitization efforts across all platforms. 

Cocolife is poised to thrive in the new decade, especially with the youngest CEO in the country’s top 500 at the helm.

Atty. Martin Loon is leading the digital transformation of the four-decade old stock company. He is changing the game, redefining the traditionalist insurance industry, and innovating towards success.

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