Cocolife 2025 Sales Congress: “Imagine, Believe, Achieve”

Cocolife, the first ISO-certified life insurance company in the Philippines, held its 2025 CBSD Sales Congress gathering sales corps from Agency Channel, Bancassurance, and Mall Assurance across Luzon, Visayas, and Mindanao. This year’s theme, Imagine, Believe, Achieve, encapsulated the ambition and success that Cocolife aims to instill in its team – change and uniqueness.

The Sales Congress kicked off in Manila, where Metro Manila and Luzon representatives from the Agency Channel, Bancassurance, Mall Assurance, and the Commercial Business and Sales Division Support Team raised their respective team flags during the Parade of Colors showcasing unity and enthusiasm

Mr. Frederico Rona — VP and Chief Commercial Business Officer, CBSD, delivered an inspiring welcome remark quoting, “The journey of a thousand smiles begins with one step,” encouraging everyone to take that first step toward greatness. He continued by urging the attendees to imagine and believe with all their hearts that what they imagine will become real. His passionate chant of “Cocolife IBA” energized the room, while his call for everyone to repeat “Never stop, never quit, I will do what I commit” served as a powerful reminder of the dedication and commitment required to achieve success.

Cocolife CBSD presented their ambitious premium goals for the year and the exciting incentive programs aimed at encouraging the team to achieve the collective goal of increasing our market reach and improving the lives of more Filipinos.

Cocolife Chief of Staff Daniel Abraham, the keynote speaker at the Luzon Sales Congress, expressed gratitude to all the members of the CBSD for their unwavering support to the Company’s mission. In his speech, he reflected on how our shared core values are vital to fostering excellence and success within Cocolife.

The congress also showcased several tools and initiatives designed to elevate the sales force’s capabilities. These include the Marketing and Research Department’s presentation of App, App & Away, Social Spark, and Next Top Agent, all of which are poised to streamline operation enhance customer engagement, drive activity and foster a competitive spirit among agents.

Cocolife is also set to underscore its commitment to continuous learning and development for its team through the 2025 Sales Training Academy. In recognition of outstanding performance, Cocolife announced exciting trip incentives: Korea for the Agency Channel and Bancassurance and Japan for Mall Assurance agents.

The sales congress included a seminar hosted by The Amazing You Academy, led by Coach Grace Fernandez. Coach Grace shared motivational insights, shaping the perspective of the sales force and fostering a positive outlook essential for thriving in today’s competitive environment. Her words encouraged the sales force to overcome challenges and embrace personal growth on the journey to success.

The 2025 Cocolife Sales Congress was an inspiring and motivating event, where the power of imagination, belief, achievement took center stage. As Cocolife continues to lead the way in providing protection, security, and hope for Filipinos. Cocolife President and CEO Atty. Martin Loon’s message for the sales congress remains clear: Imagine possibilities, believe in yourselves, and achieve beyond your limits. With these values at the forefront, Cocolife’s sales force is set to become “IBA” and reach new heights in 2025 and beyond.

Explore more about Cocolife on our official website: https://www.cocolife.com/

#Cocolife #CocolifeBelievingInTheFilipino #FilipinoInsurance #LifeInsurance #Insurance #Health #Retirement #Investment #Education

(First Row, L-R) Mr. Frederico Rona — VP and Chief Commercial Business Officer, Mr. Carl Canilao — AVP and Head of Bancassurance, Mr. Darwin Calvo — Agency Channel and Bancassurance Head for Mindanao, and Mr. Ralfh Robar Z. Bascon — Regional Trainer for Visayas and Mindanao (Second Row, L-R) Ms. Ma. Rowena Asnan — FVP and Head of Marketing and Research Department, Mr. Edward Robin Gonzales — VP and Head of Agency Channel, Ms. Rowena Agustin — VP and Head of Mall Assurance, Ms. Mary-An Dacanay — Area Head, Mall Assurance and Mr. Julius Pacheco — Agency Manager, J.A Pacheco Agency, Mall Assurance gathered together during the CBSD Mindanao Sales Congress held at Acacia Hotel, Davao City.

Mr. Frederico Rona greeted the sales force attendees during the CBSD Luzon Sales Congress held in Makati City. He encouraged everyone to become “Iba” as they embody the year’s theme “Imagine, Believe, Achieve”.

*(L-R) Ms. Rowena Agustin, Mr. Carl Canilao and Mr. Robin Gonzales presented the 2025 FYP Goal during the CBSD Luzon Sales Congress.*

*Mr. Daniel Abraham — VP, Chief Executive and Chief-of-Staff addresses the sales force during the CBSD Luzon Sales Congress.*

*Ms. Grace Fernandez of The Amazing You Academy held an inspirational talk as part of the CBSD Sales Congress.*

*Mr. Robin Gonzales (rightmost) together with the members of Agency Channel aimed to imagine, believe and achieve together during the CBSD Visayas Sales Congress.*

*The Agency Channel showcased their teamwork during the CBSD Visayas Sales Congress held at Seda, Ayala, Cebu City.*

Mr. Frederico Rona (center) together with Mr. Carl Canilao (from his left) Mr. Antonio Leong III — Bancassurance Head for Visayas and the Bancassurance representatives proudly raised their flag during the CBSD Visayas Sales Congress.

*The Mall Assurance beamed with pride as they paraded their flag during the CBSD Visayas Sales Congress.*

*(L-R) Mr. Frederico Rona, Ms. Rowena Agustin, Mr. Carl Canilao and Mr. Robin Gonzales presented the 2025 FYP Goal during the CBSD Visayas Sales Congress.*

*Cocolife Representatives from the Commercial Business and Sales Division and Marketing Research Department are ready to imagine, believe and achieve!*

*The Agency Channel raised their flag with pride during the CBSD Mindanao Sales Congress.*

*(L-R) Mr. Darwin Calvo and Mr. Carl Canilao glowed with excitement as they posed with their flag during the CBSD Mindanao Sales Congress in Davao City.*

*After performing a festive cultural dance during the CBSD Mindanao Sales Congress, the Mall Assurance posed together and gave their sweetest smile.*

*(From L-R) Ms. Rowena Agustin, Ms. Mary-An Dacanay, Mr. Robin Gonzales, Mr. Frederico Rona, Mr. Carl Canilao and Mr. Darwin Calvo stood tall during the Parade of Colors.*

FVP and Head of Marketing and Research Department, Ms. Rowena Asnan (Fourth from the left) together with (L-R) Ms. Mark Louie Canaveral — Marketing and Communications Associate, Mr. Marvin John Man — Assistant Marketing Manager, Ms. Adie May Sasot — Marketing and Communications Associate and Ms. Angelica Paz — Assistant Marketing Manager, attended the 3-Day CBSD Sales Congress. They prepared presentations and activation programs to further motivate the Cocolife Sales Force.

*Cocolife Representatives from the Commercial Business and Sales Division and Marketing Research Department embraced the IBA spirit.*

About Cocolife

Founded on March 20, 1978, Cocolife has since become the country’s number one Filipino-owned stock life insurance company. It has also made its mark in the industry by carving an unimpeachable position as the number one Group Insurance Provider.

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Cocolife 2025 Sales Congress: “Imagine, Believe, Achieve”

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