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Atty. Martin Loon: Knowledge exchange

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Guided by the wisdom of his mentors, Cocolife president & CEO Martin Loon brings a fresh take on insurance by helping shape a new generation of ‘Cocolifers’ — ones who further cement the industry giant’s reputation as an innovative company with a heart.

The finance and insurance industries are often associated with being austere, traditional and conservative. However, the onset of the pandemic changed all these, as most companies adapted and adjusted, veering away from outdated norms of corporate tradition to address their stakeholders’ needs with more warmth and compassion.

Amidst the pandemic, Filipino insurance company Cocolife proved its dependability as a healthcare partner when it took the initiative to include COVID-19 and related cases to the policyholders’ coverage. In response to the challenges posed by the pandemic, the company also fast-tracked its digitalization, set-up telecommuting and work-from-home (WFH) models and renewed its ISO certification — all while continuing to develop and offer accessible and innovative products to its clients.

As a result, Cocolife posted it’s highest net profits for two years in a row and even won recognition from a number of award-giving bodies.

Atty. Martin Loon credits the company’s success to its synergy between its young and energetic management committee members, and its more senior and seasoned board of directors.



“It’s a combination of youth and experience. It’s a really good dynamic because for the young management committee, we have a very seasoned board to check on us and make sure that we are guided properly. We’re given the insights they’ve had in their own respective backgrounds so it’s a good mix of people. That’s the culture we have now — it’s very energetic, people are very excited for the tasks at hand and very committed to the vision that we put in place,” he shares.


Read the full feature on People Asia here.

About Cocolife

Founded on March 20, 1978, Cocolife has since become the country’s number one Filipino-owned stock life insurance company. It has also made its mark in the industry by carving an unimpeachable position as the number one Group Insurance Provider.

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