Cocolife has released their latest music video, “Tuloy Pa Rin Tayo”, in time for the Christmas season. The inspirational song was composed as tribute to the hardships of the Filipino people this 2020. It features everyday Pinoys who were displaced by the recent Taal Volcano eruption, as well as those who were affected by the ongoing COVID-19 pandemic.
In January, 2020, Taal Volcano erupted unexpectedly, leaving many Filipinos in the Calabarzon area under a state of calamity. Although casualties were low, many people were forced to evacuate from their homes. It also had a big impact on the economy.
Amidst the panic from the natural calamity, people from all over the world started to focus on an emerging infectious disease. On January 31, 2020, the first case of COVID-19 was officially recorded in the Philippines. Since then, the whole country has been acclimating to the new normal. The pandemic has affected every facet of Filipino life.
Throughout these hardships, Cocolife continues to serve and inspire Filipinos. They started a donation drive and formed the Taal Relief Operation Team to help those who were displaced by the eruption. The company also donated an RT-PCR machine to make mass testing more available to the people. They also organized relief operations for those who were affected by the recent Supertyphoon Ulysses.
Cocolife’s new music video, “Tuloy Pa Rin’ Tayo”, is another effort to inspire hope in the Filipinos during this trying time. It features real people who have overcome adversity – COVID-19 survivors, breadwinners, and families who were affected by calamities. It also shows current Cocolife President, Atty. Jose Martin Loon and PBA star Kiefer Ravena in action as they distribute much-needed relief goods to the needy.
Watch the music video here:
Read the full feature here.